I want to have it
 
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Fact: Coolest couple ever.
3 Reasons Why You Should Use a Jingle
 or Why Your
Brand needs a Band
Your brand is like a late night talk show. It needs a band. If you run ads on radio or TV without music, your business is simply sounding stale and unprofessional. And your jokes have no drum fills to back them up. That is, a music-less advertisement couples your brand with the awkward silence of a comedian bombing.  A brand is all about creating emotional response for your product or service. And your advertisement is your brand's best sales rep. If a customer walked in to your store, you wouldn't look at your sales team and send out the monotone guy who needs a mint.  Each window to your brand and business should be professional and alluring. Don't take my word for it. Check out this list of 3... that i wrote... with the help of some quotes from smart professor types.       
1. Jingles are Memorable
Attention Grabbers
  • When commercials come on, listeners actually listen to jingles.
  • Think of a jingle you can sing off the top of your head. Now think of who their competitors are… which brand stands out more to you?
  • A Yale University study featured in the New York Times found that when information is presented in a Jingle it is 10 times more memorable than in a talk-only radio spot.
  • “The classic ‘jingle’ is the most common musical technique for aiding memorability and hence product recall.”-David Huron, Music in Advertising: An Analytic Paradigm
  • "A jingle that stays in people's heads, keeping that brand top of mind ...Its almost like getting free commercials throughout the day."-Professor Joe Redden
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Jingles + Wine + Beach = the perfect date
2. Jingles are Fun
  • Like a catchy song, listeners will be singing your jingle long after they first hear it. Your brand will stick with them.
  • Jingles develop an attractive and exciting image for your products and business.
  • “Good music can contribute to the effectiveness of an advertisement merely by making it more attractive… Music serves to engage listeners' attention and render the advertisement less of an unwanted intrusion.” -David Huron
  • A Jingle will become as positively identifiable as your businesses logo. Major companies use jingles.
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.3. Jingles Cut Through
Radio & TV Clutter
  • Radio and TV stations feature jingles first in their commercial rotation to keep listeners & viewers interested and entertained.
  • Boring talk-only ads simply make listeners change the channel.
  • A business with a jingle will stand out prominently and professionally.